Starbucks Shanghai Roastery

The Roastery in Shanghai is an amazing 40-thousand square foot shrine dedicated to Starbucks coffee.

I was entrusted to work across international borders and bring a content-focused experience to customers in China experiencing Starbucks for the first time. Architected by the amazing team at 2x4 New York, customer experience and infrastructure was designed to deliver a mobile-first experience, augmented with physical digital fixtures. I directed a talented team to write, photograph, illustrate, animate, and produce the surfaces that customers enjoy around every corner and on every device.