Princi Brand Launch

As Starbucks went on to launch its experiential Roastery restaurants, the coffee company was also preparing to launch Princi, a designer bakery from Milan.

Rocco Princi is bigger than life, his meticulous craft and desire to elevate every dish became the inspiration for the photography, film, and content to build this brand. I hired Turnstyle to design the site, and together with my internal team and amazing images captured by Gentl and Hyers, we launched the brand digitally and in cafes across the world.