Shanghai Roastery Experience

The Roastery in Shanghai is an amazing 40-thousand square foot shrine dedicated to Starbucks coffee. I was entrusted to work across international borders and bring a content-focused experience to customers in China experiencing Starbucks for the first time. Lead by an amazing team at 2x4 New York, customer experience and infrastructure was architected to deliver a mobile-first experience, augmented with physical digital fixtures. I directed a talented team to write, photograph, illustrate, animate, and produce the experience that customers experience today.