Bringing all creative in-house to support an E-commerce business is challenging. There are so many unexpected challenges, and so many amazing rewards. In a very short time, I lead a small and mighty team of 6 to transform store.starbucks.com from a parody of Starbucks creative into a quality expression of the brand. We redesigned the site, templated the emails, clarified the voice, reimagined the briefing process. An incredible team effort to design, we developed and deployed:
200+ SITE PLACEMENTS
10+ NEW PAGES
5+ MARKETING PHOTO SHOOTS
4 HOW TO VIDEOS
A NEW MODULAR EMAIL SYSTEM
AN ICON LIBRARY
A GRIP OF GIFS
NEARLY A THOUSAND PRODUCT DESCRIPTIONS NEARLY A THOUSAND PDP/KO/GRID IMAGES A MAP SYSTEM FOR RESERVE
I can not be more proud of the work.
Cameron Searcy - Sr. Designer
Trevor Basset - Sr. Designer
Suzie Reecer - Art Director
Omar Cruiel - Lead Copywriter
Ellie Atchley - Copywriter
Henry Jarman - Motion and Production
Bill Quackenbush - Producer
Design a mobile point of sale so that Nike sales associates (Athletes) can focus on consumer needs more efficiently and effectively.
Using Nike’s newly rolled out ‘ONE NIKE’ visual center, we created a simple, branded experience allowing Nike Athletes to quickly check inventory, preform product searches and check out consumers.
GoalBring merriment to Starbucks consumers in this annual tradition of surprise and delight by telling wonderful stories while delivering a rich offer centric experience.
Working with an amazing illustrator, animator, and front end engineer, we created a site showcasing fun little vignettes that revealed a treat every few days. Weather designing a pre-loader that allowed users to play a tune or a little animated birdie delivering a message about SMS, every detail was thoughtfully considered.
Art Direction and Design
More than 60 million Facebook faithful have liked Starbucks and Lady Gaga. These numbers are imposing, staggering and down right nuts. Needless to say when designing for that many rabid fans one feels a bit, shall we say, impotent. This was the task when Starbucks came Blast to and ask us to do something engaging with a QR code, a game and a Gaga. Once conception came to completion and a digital scavenger hunt invented it was time to bring it all to life. The Concept: There would be a series of rounds, each round would have a series of clues and the clues would all lead back to the site allowing a prize to be redeemed (if you were fast enough). Sounding a little complicated, we knew the execution had to be simple and flexible. Due to the Requirement of a QR code as the game's catalyst this site needed to easily render on touch screens and a desktop browsers alike. With a simple grid, some light transitions, fun photos and copy, the clue cards came to life allowing tens of thousands to play.
Way back in oh-six, Shane Long and Rob Stanton met at Cornish College of the Arts in Seattle. They immediately recognized their mutual love and fascination for pixel-pushing, brush-stroking, ink-mixing, and squeegee-pulling. Since then they have amassed quite a war chest of posters for various local and international musicians. To this day their goal is to spread their passion for screen-printing like a sexually transmitted disease, quick and dirty. These are a few of Rob's favorite creations and collaborations.
The UK is full of great young musicians. Starbucks Entertainment wanted to capture a few of these innovative artists on their own compilation call - you guessed it - Across the Pond. With a track list comprised of a few obscure artists, rounded out by a few young popular ones, the Entreatment group asked that the record package have an indie feel, but still appeal to their core customer. Once all of the details were ironed out the final product showcases a fun and unique illustration style perfectly aimed at the 40-year-old, Urban Outfitters shopping, soccer mom.
At their heart, Starbucks is a company about connections. With their ever growing Facebook following and Twitter presence, it was no surprise that they dove into the mobile space. The Emerging Platforms team went looking for someone to help them define the brand voice for the mobile application they planned to build with partner Small Society. Not only was a mobile brand voice defined by this product, but the process, development and implementation of an international photographic style for all things interactive. Through art direction, collaborative brain-dumping and a little elbow grease, the app came together and is now helping every person with an iPhone take a Starbucks coffee house to go.
Starbucks Card Mobile
As pioneers of closed loop commerce, Starbucks is always looking for innovation in its Starbucks Card brand. Working with a mobile commerce partner Starbucks Card needed help developing an on-brand look and feel for its mobile application. Needing to be handcrafted yet strong, secure and simple, the stripped down color pallet, large buttons and three-step navigation provided an appropriate user interface to test this breakthrough process of paying by phone.
Create a site experience that aligns with the annual summer Frappuccino campaign. Entice users to explore custom drink option and encourage consumers to try this seasons new flavors.
We created a light, bright and fun site that highlighted the endless customization option of Frappuccino. Each ingredient change was shown on the drink in real time. We even share the recipe so you could take your creation to the counter and enjoy it asap. Along with creating you drink we wanted to have users show their personal style and create a fun digital poster. Each poster was added to a gallery and voted on with the winner getting a special prize.
Stax is Memphis soul personified. Starbucks Entertainment shares the essence of the Stax catalog in this compilation. With the likes of Otis redding, Isaac Hayes and Booker T., Stax put out some of the best there is in feel good, hip twist'n, jukebox bopp'n music. At its core, this compilation is about nostalgia; it's about the single; it's about the short history of this great record label. By recreating ephemera and photographing it, a rich and warm story was formed that brought you back to an old friend - the soul of Soul music.
Create an interactive, mobile ad that focused on customization option for Starbucks Iced Coffee and Tazo Iced Tea
We delivered a fun iced cold experience that reinforce refreshment and educated consumers on the basic ways to make an iced drink their own.