Frappuccino
Mix It Up

Goal
Create a site experience that aligns with the annual summer Frappuccino campaign. Entice users to explore custom drink option and encourage consumers to try this season’s new flavors.

Resolution
We created a light, bright, and fun site that highlighted the endless customization option of Frappuccino. Each ingredient change was shown on the drink in real time. We even share the recipe so you could take your creation to the counter and enjoy it ASAP. Along with creating you drink we wanted to have users show their personal style and create a fun digital poster. Each poster was added to a gallery and voted on with the winner getting a special prize.

Role
Sr. Visual Designer

Starbucks Holiday 2011

Goal
Bring merriment to Starbucks consumers in this annual tradition of surprise and delight by telling wonderful stories while delivering  a rich offer centric experience.

Resolution
Watch Demo (thanks Tim)
Working with an amazing illustrator, animator, and front-end engineer, we created a site showcasing fun little vignettes that revealed a treat every few days. Weather designing a pre-loader that allowed users to play a tune or a little animated birdie delivering a message about SMS, every detail was thoughtfully considered.

Role
Art Director, Sr. Visual Designer

T-Mobile Business Center

Goal
Deliver a consistent experience that is easy to navigate, demonstrates a clear sense of hierarchy for executive assistance and operations departments, easily skinned for different enterprise clients, yet hold a clear brand presence for T-Mobile.

Role
Sr. Visual Designer

Strabucks SRCH

in 2011, more than 60 million Facebook faithful have liked Starbucks and Lady Gaga. These numbers are imposing, staggering and down right nuts. This was the task Starbucks came Blast Radius with; Connect the two fan-basses with an engaging digital experience using a QR code, a game, and a Gaga. Once conception came to completion and a digital scavenger hunt invented it was time to bring it all to life.
The Concept: There would be a series of rounds, each round would have a series of clues and the clues would all lead back to the site allowing a prize to be redeemed (if you were fast enough). Sounding a little complicated, we knew the execution had to be simple and flexible. Due to the requirement of a QR code as the game's catalyst this site needed to easily render on touch screens and a desktop browsers alike. With a simple grid, some light transitions, fun photos and copy, the clue cards came to life allowing tens of thousands to play.

Role
Sr. Visual Designer, Photography