At their heart, Starbucks is a company about connections. With their ever growing Facebook following and Twitter presence, it was no surprise that they dove into the mobile space. The Emerging Platforms team went looking for someone to help them define the brand voice for the mobile application they planned to build with partner Small Society. Not only was a mobile brand voice defined by this product, but the process, development and implementation of an international photographic style for all things interactive. Through art direction, collaborative brain-dumping and a little elbow grease, the app came together and is now helping every person with an iPhone take a Starbucks coffee house to go.
Starbucks Card Mobile
As pioneers of closed loop commerce, Starbucks is always looking for innovation in its Starbucks Card brand. Working with a mobile commerce partner Starbucks Card needed help developing an on-brand look and feel for its mobile application. Needing to be handcrafted yet strong, secure and simple, the stripped down color pallet, large buttons and three-step navigation provided an appropriate user interface to test this breakthrough process of paying by phone.